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Who Buys Wide-format Display Graphics: How, from Whom, and Why
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"Who Buys Wide-format Display Graphics: How, from Whom, and Why"

An examination of sign and display industry trends impacting investment, purchasing, and demands in wide-format printing.

The market for sign and display graphics produced on wide-format equipment is thriving. The openness of the market allows buyers to have the option to choose from a variety of providers who are in tune with buyer’s intentions and preferences. This is an opportunistic time for producers of wide-format printed sign and display graphics to evaluate their marketing and selling strategies to match the objectives of buyers and eliminate competition.

Highlights of this informative resource include:

  • An overview of primary applications purchased and produced, along with wide-format equipment operated
  • Assessment of key business challenges and opportunities for sign and display providers
  • A deep dive into the latest purchasing trends of buyers including usage, a ranking of criteria for selecting providers, and the importance of the customer experience
  • And more!

Download the full asset to understand investment, purchasing, and demand trends in wide-format printing.


Offered Free by: Canon Solutions America_LFS
See All Resources from: Canon Solutions America_LFS

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